Two weeks later, Kimberly called again.
“Hi Joey. How’s it going?”
“Oh, not too bad,” Joey answered. “Better than last time we spoke.”
“Well that’s good. Heard back from those applications yet?”
“No. Things don’t move all that fast around here.”
“They’ll get back to you in time,” Kimberly said. “You’re far too talented to sit idle for long.”
“I’m not all that worried about it, actually.” Joey smiled. “I’ve been thinking.”
Two weeks later, at a respectable 10:00 in the morning, Joey’s cell phone rang. He paused the TV and picked it up. He was surprised to see Kimberly’s number, not because he wasn’t expecting her to call but because he hadn’t realized two weeks had already passed. Was it Wednesday?
Joey froze. “Wait. Are you saying you would have helped me with marketing for free?”
“Well, yeah,” Kimberly answered. “That’s what friends do—they help each other. I couldn’t have put in a ton of hours, but I could talk it out with you, give you ideas, connect you with folks who might be able to help, put out a good word for you—that sort of thing.”
Joey smiled. “That’s really nice. Thank you. I wish I had known sooner.”
Kimberly sighed. “Well, that sucks. And of all the things I thought you might say, dissolving the company was just about the opposite of what I expected.” She hesitated. “Would a 30% increase in efficiency have saved you?”
“That’s it. It’s over.” Joey said, his voice shaking slightly although his face was set in an expressionless mask. “The company is dead.”